Horm & Casamania
Two souls, two philosophies, two united and divided brands, fused and distinct, polarized but put together within a new single project. Home and Contract, the two souls of the group, merge as a symbol with the two initial letters “H” and “C” which are also those of the two brands. Thus a stylized human figure is generated, signifying that people are at the center of this project in all their everyday expressions: eating, resting, arranging, filing, studying, working, sleeping, displaying, reading, loving. The video below shows you how the new brand identity was born.
This video has been made in collaboration with Emanuele Flumian.